Guest on franceinfo on Tuesday, Julia Faure highlights the harmful consequences of fast fashion on the French economy.
Reading time: 2 min
“This is the first time that we have seen a measure to penalize fast fashion materialized in law and it is not a moment too soon,” rejoices Julia Faure, co-president of Impact France and founder of the Loom brand, on franceinfo Tuesday February 13. The Les Républicains (LR) deputy for Loire, Adrien Vermorel-Marques, is tabling a bill aimed at establishing a bonus-malus system on clothing purchases. The aim is to fight against unfair competition made to companies which choose more sustainable textile production, respectful of humans and the environment.
For Julia Faure, this law is a very good step forward to help “made in France”. “When we put a garment on the market, as a brand, we pay a sum which is used to manage the end of the garment’s life”she explains. “What is unfair is that a brand like mine which produces in France or Portugal or a brand like Shein which produces at the end of the world, we pay the same price per item of clothing. With this law, if we pollute a lot because we produce on the other side of the world, we pay more and if we are a brand that produces more ready we receive a bonus.”
“More than 300,000 jobs lost in the 1990s”
Worldwide, 56 million tonnes of clothing are sold each year, which is twice as much as in the 2000s. “What allowed this doubling of clothing consumption is the relocation of our industry”she points out. “It is not possible to make clothes where people are paid with dignity, where nature is protected, at the price offered by fast fashion”. She denounces “more than 300,000 jobs lost in the 1990s”. For her, it is a “false promise” to make people believe that inexpensive clothing is good for purchasing power and the most precarious French people. On the contrary, it is “the development of low-cost which impoverishes us individually but which also impoverishes the country”.
Julia Faure underlines that France has every interest in acting with this proposed law because “we gain nothing from this low-cost fashion import”specifying that “more than 30,000 jobs have disappeared in commerce since the 1970s, this accentuates our trade deficit. Textiles represent a 12 billion euro trade deficit, France goes into debt to buy these clothes.”