JACK GUEZ / AFP
Advertisements for Ibuprofen drugs soon to be banned to warn about their use. Illustrative photo
HEALTH- These pillar medications in our first aid kits will soon become more discreet in the media sphere. Advertising to the general public to promote the highest dosage of ibuprofen (400 mg), used to relieve pain and reduce fever, will be banned from April 2, the National Agency announced this Thursday, February 8 of medicine safety (ANSM).
This measure aims to promote “better teaching for better use” ibuprofen explained Doctor Philippe Vella, medical director at the ANSM. In fact, ibuprofen is the most used anti-inflammatory in France, particularly because it is available without a prescription.
This ban “in newspapers, on television, on websites or in any other mainstream media”, is part of the continuity of actions in favor of the proper use of ibuprofen. This ban is nevertheless not intended to call into question its effectiveness and security, when used correctly, specifies the agency.
This measure was decided after “a global analysis of all advertisements” around specialties based on ibuprofen 400 mg. According to the agency, these communications commercial “were not likely to encourage patients” to follow the proper use of these medications.
The use of ibuprofen should remain occasional
If the advertisements in favor of the 400 mg dosage remind us that we must favor “the lowest possible dose”however, they led to an increase in sales of these specialties.
At the same time, the ANSM also noted an increase “reports of serious adverse effects related to the dose of ibuprofen” notably gastrodigestive hemorrhages and kidney damage.
“The important thing is to take it for the shortest possible time, no more than three days in case of fever and five days in case of pain, starting with the dose of 200 mg and respecting the interval at least 6 hours between two doses »indicates Doctor Philippe Vella.
In case of fever or pain, you must start with paracetamol, which remains preferred, recalls this expert. Non-steroidal anti-inflammatory drugs should not be used in cases of chickenpox, bleeding disorders, stomach ulcers, kidney and liver diseases in particular. They are also contraindicated from the sixth month of pregnancy.
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